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e.l.f. Beauty is acquiring Hailey Bieber’s Rhode lifestyle brand for $800 million, with a potential $200 million earnout based on future growth. Launched in 2022, Rhode focuses on makeup and skincare and quickly hit $212 million in revenue. Bieber’s strong social media presence has significantly boosted Rhode’s visibility, with plans to expand with Sephora across North America and the U.K. e.l.f. Beauty, traditionally more mass-market, will diversify its portfolio with Rhode’s entry-level prestige products. Bieber will continue as founder and chief creative officer, leading creative direction and marketing. The acquisition... Read More

Best Amazon Prime Day K-Beauty Deals You Can Shop Now: Amazon Prime Day is a fantastic opportunity to snag some amazing deals on K-beauty products that are already budget-friendly. Brands like Cosrx, Anua, and Beauty of Joseon are beloved for their gentle and effective skincare solutions—perfect for enhancing your beauty routine without breaking the bank. Although we’re still waiting for the full list of deals, here’s a taste of what you can expect: Early Access Deals: Be on the lookout for discounts on popular items such as serums, moisturizers, and... Read More