23
Sep
Beauty Shoppers Turn to ChatGPT for Lipstick and SPF Advice
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The impact of ChatGPT on beauty-related searches is notable. Despite Google still being the dominant search engine, ChatGPT has captured around 7% of the total search share, making up approximately 4.3% specifically in the beauty sector. Key Insights: Makeup Searches: People most often turn to ChatGPT for makeup queries, specifically for products like foundation, lipstick, and concealer. For instance, ChatGPT accounts for 18.1% of foundation searches. Technique and Product Information: ChatGPT is a popular choice for technique-related inquiries. It captured over 41% of contouring-related searches, indicating its role as a... Read More




