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The What? Beiersdorf has expanded its Poznań, Poland, manufacturing site with a €300 million investment, doubling its annual production capacity to 500 million units. This expansion solidifies the site’s importance in Beiersdorf’s global skincare supply chain. The Details The expanded facility will support the production of skincare products for brands like NIVEA, Eucerin, and Florena, reaching over 100 international markets. The site now features six new automated production lines and a microbiology lab, adding 200 jobs. It operates climate-neutrally, aligning with Beiersdorf’s goal of decarbonizing its production centers in Europe... Read More

BYOMA is leading an initiative to improve skin barrier health with the second annual Skin Barrier Awareness Month. The brand highlights issues like over-exfoliation and misuse of active ingredients, which contribute to a compromised skin barrier. BYOMA’s new campaign, ‘YOUR SKIN BARRIER NEEDS YOU,’ emphasizes the importance of choosing clinically proven skincare products, challenging consumers to participate in a 30-day skin barrier reset by minimizing exfoliator use. Founded by Marc Elrick, BYOMA invests in clinical trials to validate product efficacy, differentiating itself from brands that rely on consumer perception studies... Read More