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To effectively use vitamin C in your skincare routine, follow these key steps and considerations: Choose the Right Concentration Start Low: Begin with a 10% concentration, then increase to 15% or 20% as tolerated. Skin Type Matters: Use L-ascorbic acid for normal/oily skin. For dry/sensitive skin, try magnesium ascorbyl phosphate. Pay Attention to pH Optimal pH: For normal skin, use a pH around 3.5. For sensitive skin, aim for a pH of 5 to 6 to minimize irritation. Use a Serum Benefits of Serum: Serums are concentrated, enhancing stable delivery... Read More

Ulta Beauty has bounced back with a 4.5% increase in net sales for Q1 2025, reaching $2.8 billion. The growth follows a strategic plan, “Ulta Unleashed,” implemented after a Q4 2024 sales decrease. Key factors in the rebound include enhanced customer engagement, brand launches, and promotional plans. The retailer saw a notable rise in fragrance, body care, and sun care sales, and its rewards program grew by 3% to 45 million members. CEO Kecia Steelman emphasized the importance of value as consumers navigate financial pressures. The company continues to add... Read More