19
Sep
Longevity: Lancôme’s New Focus in Skincare Innovation
0
Lancôme, a leader in the skincare industry, is focusing on longevity, emphasizing health-span over age-span. Under Françoise Lehmann, the brand’s former global president, Lancôme aimed to embrace a holistic approach, catering to both traditional anti-aging needs and longevity enthusiasts. This strategy includes the introduction of Absolue PDRN in the Absolue Longevity Cream, designed to enhance cellular longevity for prolonged youthful skin. The brand’s longevity focus is described as a revolution in beauty, offering consumers the choice between anti-aging and longevity approaches. Lancôme leverages L’Oréal’s Longevity Integrative Science to uncover how... Read More




