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In her 80s, Martha Stewart remains a prominent entrepreneur, now venturing into skincare with dermatologist Dr. Dhaval Bhanusali. Together, they’ve launched ELM Biosciences, focusing on science-driven skincare. Their flagship product, the A3O Elemental Serum, utilizes a unique A3O Complex aiming for anti-inflammatory, antioxidant, and anti-aging benefits. Complementing the serum is the Inner Dose Daily Skin Supplement, designed to enhance skincare results from the inside. Stewart emphasizes the brand’s approach as not just for aging skin but suitable for a broad audience. Both products prioritize efficacy and simplicity in skincare routines.

Old Navy and Gap are making a major push into the beauty sector. Following Louis Vuitton’s high-end $160 lipstick debut, Gap Inc. plans to introduce Old Navy-branded skincare, makeup, hair care, and more this fall. A Gap fragrance collection is also launching next year. Old Navy isn’t new to beauty, having sold brands like E.l.f. Cosmetics for years. Gap’s previous beauty venture included the now-discontinued fragrance Gap Dream from 1995. As part of this expansion, Old Navy will add popular brands like Mario Badescu and TonyMoly. Some stores will even... Read More

The article discusses different skin tints that offer a middle ground between a full makeup look and a more natural appearance. Here’s a summary: Kylie Cosmetics Skin Tint Blurring Elixir Foundation Coverage: Light to medium, blurring imperfections while letting natural skin show. Formula: Contains hyaluronic acid for hydration; sets to a powdery, satin finish. Consistency: Similar to a runny serum, making it lightweight and breathable. Application: Blends easily within seconds using a brush, sponge, or fingers. Reviews: Praised for a balance of coverage and comfort, blurring pores and fine lines... Read More

Martha Stewart Launches Elm Biosciences Skin Care Brand New Brand: Martha Stewart’s new skin care brand, Elm Biosciences, has officially launched. First Product: The brand’s introductory product is the A30 Elemental Serum, focusing on anti-aging benefits. Benefits: Stewart reports noticeable improvements in skin texture and tightness due to this product. Background: Stewart, 84, is admired for her radiant skin and aims to simplify skin care routines with Elm Biosciences. Development: The product was created after five years of research alongside dermatologist Dr. Dhaval Bhanusali. Serum Details: The serum features a... Read More