04
Oct
Kolmar Korea Collaborates with Amazon, Mamonde Debuts on Lyko
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The growing popularity of K-beauty has led Western companies to collaborate with South Korean brands for global expansion. Kolmar Korea is partnering with Amazon to accelerate K-beauty’s international reach, especially through events like Amazon Beauty in Seoul 2025. This collaboration emphasizes the importance of innovation and technological expertise in K-beauty’s success. In Europe, Mamonde, a South Korean skincare brand, is entering markets through retailer Lyko, offering products that appeal to Gen Z with a focus on authenticity and sustainability. This expansion is part of a broader strategy by Amorepacific, South... Read More



