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The data from digital marketing agency Foundation indicates that salicylic acid is the top-searched skincare ingredient of 2024, with an average of 60,500 monthly searches. This trend reflects a growing consumer demand for scientifically supported, effective skincare solutions, as noted by Olivia Ford, Head of Performance at Foundation. This rise in search interest is attributed to increased consumer education during the pandemic, creating a knowledgeable consumer base aware of the benefits of ingredients like salicylic acid, known for targeting acne and improving skin texture. Following salicylic acid, retinol and its... Read More

The article explores South Korea’s advanced beauty scene, focusing on the launch of Sulwhasoo’s new Concentrated Ginseng Collection in Seoul. It emphasizes how Korean beauty practices are often ahead of Western trends, noting that treatments like salmon sperm facials and exosome therapy have been popular in Korea for years. The Sulwhasoo collection targets aging signs using Korean Ginseng Actives, a result of six decades of research. Ginseng, a longstanding medicinal herb in East Asia, is prized for its health and skin benefits. The article details Sulwhasoo’s innovative use of ginseng... Read More

The Beauty of Joseon’s Daily Tinted Fluid Sunscreen has just been launched in the UK. This product is available exclusively at Boots and aims to simplify beauty routines for the sunny season. It’s a Korean beauty brand known for its effective sunscreens, with this new edition offering SPF 30 coverage. The sunscreen comes in twelve buildable shades, designed to enhance complexions while providing skincare benefits. Priced at £17, this mineral sunscreen uses 20% naturally-derived zinc oxide to create a protective barrier on the skin against UV rays. The formula also... Read More