11
Apr
Shiseido Highlights Growing Significance of Fragrance in Skincare
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In recent years, fragrances have become increasingly important to consumers, largely due to the rise of wellness and self-care, with particular attention to emotional and psychological benefits they offer, such as stress relief and confidence boosting. Shiseido has marked the 10th anniversary of its Ultimune Power Infusing Concentrate, a product introduced in 2014 and holding 252 beauty awards. This best-seller, updated thrice since its debut, is available in 88 countries and regions. Yuko Fukukita, a Shiseido Scent Researcher, highlights that the formulation of Ultimune’s fragrance has evolved to meet changing... Read More




