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Pritika Swarup, founder of Prakti Beauty, is expanding her Ayurvedic-inspired brand’s retail presence by partnering with Bloomingdale’s. Prakti Beauty, which started in 2021, already has a significant presence on platforms like Amazon, Revolve, Goop, and Credo Beauty. Swarup emphasizes the importance of aligning with retail partners that share the brand’s values and understanding of Ayurvedic wellness. Prakti Beauty includes a variety of products from skincare to wellness accessories, reflecting Ayurvedic principles taught by Swarup’s mother, an Ayurvedic doctor. These principles focus on achieving balance and viewing beauty as a holistic... Read More

Here are some easy tips to get ready for spring and revitalize your body after winter: Pamper Your Feet Scrub Twice a Week: Use a mixture of sugar and olive or coconut oil to massage away dead skin. Moisturize: Apply foot cream or shea butter, and wear socks overnight to lock in moisture. Exfoliate Your Skin Buff Away Flakiness: Gently exfoliate twice a week using ground coffee mixed with honey or coconut oil for soft skin. Hydrate: Always moisturize immediately after exfoliating. Repair Your Skin Barrier Soothe and Hydrate: Use... Read More

The BAM Connection Launches Oxy’s "Zitcoms" Campaign The BAM Connection, recently appointed by The Mentholatum Company, has unveiled a fresh campaign for Oxy, a renowned skincare brand. Coined "Zitcoms," the campaign aligns with the back-to-school season, leveraging both consumer and influencer-generated content to engage audiences. Three Instagram spots have been released to showcase the campaign: spot 1, spot 2, and spot 3. Chief Creative Officer Rob Baiocco emphasized the campaign’s focus on authenticity and relatability, noting its significance in today’s digital age where consumers seek personal connection with brands. The... Read More

Hailey Bieber’s beauty line, Rhode, launched in 2022 and quickly gained popularity. Initially offering a limited range of products such as a peptide lip treatment, the line has since expanded to include face washes, moisturizers, blushes, and more. Previously available only through Rhode’s website, the products are now also available at Sephora, both in stores and online, with 16 items currently stocked there. One of the standout products is the Peptide Lip Tint, praised for its hydrating and non-sticky formula that includes peptides, shea butter, and vitamin E. The cream... Read More

The 9 Best Lactic Acid Serums in 2025: Tested and Reviewed Lactic acid is a powerful skincare ingredient known for its exfoliating and brightening properties. Here’s a quick overview of nine top lactic acid serums recommended by dermatologists and beauty editors: Sunday Riley Good Genes All-In-One AHA Lactic Acid Treatment Best Overall: Known for its effectiveness in revitalizing dull and flaky skin. Provides noticeable improvement in skin texture and clarity. Customer Review: Praised for improving skin texture and helping with eczema. U Beauty Resurfacing Compound Best with Retinol: Combines lactic... Read More