03
Sep
Reome’s Approach to Pioneering the Next Era of Biotech Beauty
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The article discusses the growing importance of biotech in the skincare industry, which is projected to reach significant market sizes by 2025 and beyond. Joanna Ellner, a former beauty editor and now a brand founder, emphasizes the concept of “longevity” in skincare, viewing it as a transformative approach rather than a fleeting trend. This shift in perspective reflects broader scientific discussions and innovations within the beauty sector. The full article is available for premium subscribers on the Cosmetics Business website.



