Caroline Hirons’ Skin Rocks Secures Initial Investment for Growth

Skin Rocks, the skincare brand founded by Caroline Hirons, recently secured investment funding to aid in international expansion and developing its professional line. UK-based firms Redrice Ventures and Jamjar Investments led the investment round, with Saffie Investments also participating. While exact terms weren’t disclosed, the brand has reportedly generated over £10 million in revenue since its launch in 2022.

Caroline Hirons, whose background includes social media prominence through her beauty blog and content on platforms like Instagram and YouTube, expressed excitement about the investment. The funding will help grow Skin Rocks Pro, targeting professionals, and support expansion into consumer markets globally.

Despite the new investment, Hirons will maintain her position as the majority shareholder, alongside managing director Alexandra Forbes. This marks Skin Rocks’ first external fundraising move since it was initially bootstrapped by Hirons.