Celebrating Natural Beauty: Harrisonburg Entrepreneur Launches Skincare Line | Health and Fitness

Melanie Hubbard, the founder of Godgiven Beauty & Skincare, combines her background in chemistry, biology, religion, and business to create natural skincare products. Her journey into skincare began after recovering from black mold exposure with the help of naturopathic treatments. Hubbard focuses on using organic, non-GMO ingredients and ensures her products are ethically sourced, appealing to customers like Judy Way who appreciate that they are not tested on animals.

Her products, such as the lip elixir and face elixir, cater to sensitive skin and are inspired by biblical themes, with each product linked to a Bible verse. Hubbard’s entrepreneurial journey was supported by the Dukes Venture Accelerator, and her products are available through various festivals, North River Marketplace, Salon 11, and online via Etsy.

She continues to innovate, developing new products like a body candle lotion while participating in local events. Her approach emphasizes natural healing and providing skincare solutions that meet customer needs, with upcoming appearances at regional festivals to expand her brand’s reach.