Discovering the Skincare, Makeup, and Fragrances Teens Truly Purchase

New data highlights that teens’ beauty spending habits are as complex as those of older generations, accounting for about 10% of U.S. beauty spend. This group spends approximately $5 billion annually, with spending increasing by 23% year-over-year. A survey of 1,200 U.S. teens revealed they begin skincare at 12, makeup at 13, and fragrance at 11 years old.

Teen boys are increasingly opting for premium products, with 60% choosing prestige fragrances, favoring brands like Ralph Lauren and Dior. Their skincare preferences lean towards mass-market brands like CeraVe and Neutrogena, emphasizing function.

Teen girls prefer brands such as Bath & Body Works and Ariana Grande’s fragrances, with top makeup choices including E.l.f. Cosmetics and Maybelline. Teens primarily shop at Walmart, but also favor Ulta Beauty, Sephora, and social commerce platforms like TikTok Shop.

Sixty percent of teens bought at least one prestige product last year, reflecting deeper interest and higher expectations in beauty. Parents remain the most trusted source of influence, with many purchasing the majority of their teens’ products.

As teens shape future beauty trends, brands are encouraged to engage with this influential generation proactively.