Exclusive: Rhode Formulator Partners with 13-Year-Old Founder for Yes Day, a New Gen Alpha Skincare Brand

A new beauty brand targeting Gen Alpha, called Yes Day, has been launched by 13-year-old Coco Granderson in collaboration with Ron Robinson, the founder of BeautyStat. The brand is introducing four products: the Float Foam Cleanser, Whip Dream Moisturizer, Inner Beam Hydration Mist, and Lip Sweetie Lip Mask. The debut of Yes Day is part of the growing trend of skincare brands focusing on tweens and teens.

Yes Day, entirely self-funded, contrasts with other Gen Alpha-focused brands like Sincerely Yours, which has significant investor backing and launched directly into Sephora. Coco, inspired to create the brand due to a lack of suitable skincare options for her age group, partnered with Robinson, who emphasized gentle products to maintain young skin’s health.

Coco’s mother, Danielle, and father, both involved in the brand’s development, centered it around Coco’s vision. The brand invested heavily in packaging and clinical testing, aiming for eye-catching yet effective products.

Yes Day highlights the expanding market for products catered to younger audiences, with a focus on social media marketing and direct consumer engagement through venues such as Coco’s volleyball tournaments.