Hailey Bieber’s Rhode and Medicube Rank Among Top 10 Trending Skincare Brands

The article discusses the performance of top skincare brands in terms of earned media value (EMV) as reported by CreatorIQ. In August, eight of the top ten brands by EMV were available at Sephora, with the remaining two at Ulta Beauty. Hailey Bieber’s Rhode topped the list with $31.2 million EMV, followed by Laneige. Medicube, a K-beauty brand that entered Ulta, ranked third.

Sephora generally garners more impactful content than Ulta, resulting in higher engagement. The hashtag #Sephora generated $59.4 million EMV this year, while #Ulta generated $23 million. The hype surrounding Sephora’s brands contributes to its dominant presence in influencer content across beauty categories.