Hailey Bieber’s Rhode Chooses ‘Babygirl’ Actor Harris Dickinson for New Campaign

LONDON — Hailey Bieber’s brand, Rhode, has launched a new campaign featuring British actor Harris Dickinson for its Glazing Mist. The black and white images highlight Dickinson’s natural allure, aiming for a chic and sporty vibe rather than a complex concept. Bieber, emphasizing inclusivity, notes that Rhode is not expanding into menswear but aims for unisex appeal. The Glazing Mist, enriched with ingredients like ectoin and beta-glucan, is described as highly hydrating, fitting seamlessly into a busy lifestyle. Following Rhode’s acquisition by E.l.f. Beauty, the brand is gearing up for a vibrant future, with Bieber focused on creating engaging, world-building campaigns.