Heartleaf: The Overlooked K-Beauty Gem Inspiring Skincare Brands

The article highlights the rising popularity of heartleaf extract, a skincare ingredient derived from the Houttuynia cordata plant, which has been traditionally used in East Asian medicine. Heartleaf is known for its soothing and anti-inflammatory properties, making it suitable for sensitive or acne-prone skin and effective in strengthening the skin barrier.

Originally popular in South Korea, heartleaf has recently gained significant traction in the United States, largely due to the influence of K-beauty trends and viral products like Anua’s Heartleaf 77 Soothing Toner on TikTok. The growing interest in heartleaf as a skincare ingredient reflects broader trends and shifts towards incorporating traditional and effective natural ingredients in beauty routines.

The information is part of a larger article available to premium content subscribers on Cosmetics Business, which delves deeper into the trends and impact of such ingredients in the skincare industry.