How Influencer Mikayla Nogueira Transformed Her Ambition into a Skincare Brand (Exclusive)

Mikayla Nogueira, a well-known influencer and beauty artist, has launched a new skincare brand called Point of View Beauty in collaboration with Ani Hadjinian, a seasoned beauty industry businesswoman. This new line focuses on skin preparation and aims to provide an approachable, comprehensive solution for consumers looking to enhance their makeup application starting with proper skin care. The line includes five products: a toner, serum, moisturizer, primer, and a lip ampoule.

Nogueira, who celebrated her five-year journey as a content creator, emphasizes the importance of skin prep, a lesson she learned during her early days at Ulta. Her intention with POV Beauty is to unify the steps of skin preparation into one easily accessible brand, addressing a gap she observed in the beauty industry. Nogueira, who has a significant online following, draws strength from her community while navigating the challenges of launching a brand. Her partner, Hadjinian, appreciates the value of connecting with Nogueira’s audience and is optimistic about the brand’s potential impact.

After two years of development, the products promise to deliver a soothing, hydrated, plump, and glassy effect on the skin. Both founders see an evolving trend in the beauty industry towards integrating skincare attributes into makeup products, aiming for a seamless blend between skincare and makeup routines. Point of View Beauty is now available for purchase on their website, povbeauty.com.