How Riyadh Swedaan Launched Tursian: A Skin Care Brand Committed to Quality

Tursian, founded by Riyadh Swedaan, is emerging as a distinctive luxury skincare brand. The journey of its creation was marked by four years of meticulous research, aiming to utilize the finest global ingredients. Swedaan, with his pharmaceutical background, collaborated with VP of Brand and Retail, Dia Foley, to develop this brand, emphasizing science over trends. Notably, Tursian also stands as a tribute to Swedaan’s life partner, Brandon Truaxe.