How Tina Chen Craig Transformed from Bag Snob Founder to U Beauty Creator

The article from ELLE.com features Tina Chen Craig, founder of U Beauty, discussing her career journey in the “Office Hours” series. Before starting U Beauty, Craig had diverse roles, including hosting for MTV Asia and co-founding the fashion blog Bag Snob. Her commitment to excellence has been a constant throughout her career. She opens up about her first job at Sam Goody, her worst job as a telemarketer, and her transition into media with MTV Asia. Craig also shares her inspiration behind creating Bag Snob and her lifelong passion for beauty. Dissatisfied with existing skincare routines, she co-founded U Beauty with innovative Siren technology to simplify skincare. The article concludes with her current skincare routine and the recent launch of U Beauty’s fragrance, Proem, which she designed to make people feel confident and included. Craig reflects on her beauty memories, emphasizing the influence of her family and her grandmother’s commitment to beauty.