Kenvue Embraces Scientific Approaches in Skin Health Sector

DSN Interview with Andrew Stanleick: Key Consumer Trends and Educational Efforts in Skin Health and Beauty

Consumer Trends Driving Innovation:

• Evidence-Based Products: There is a growing demand for products backed by science, data, and real results. Consumers are moving away from vague promises and seeking efficacy.
• Routines as Stress Management: According to Kenvue’s "A New View of Care" report, routines help individuals manage stress and age well, adding confidence in their bodies. The routine aspect goes beyond functional benefits.
• Democratizing Beauty: By providing accessible and effective products, skin care is made available to all, supporting the democratization of beauty.

Educational Initiatives:

• Trust in Healthcare Providers: With 62% of consumers trusting healthcare providers for routine advice, Kenvue focuses on amplifying voices of professionals.
• Neutrogena’s New Positioning: Launching "Beauty to A Science," Neutrogena combines its longstanding dermatological credibility with innovative, scientifically-backed products.
• Campaigns Bridging Beauty and Science: The Hydro Boost campaign featured culturally relevant figures like Tate McRae and Dr. Muneeb Shah, merging beauty with scientific expertise to engage younger audiences.

By focusing on science-backed products and educational partnerships, Kenvue aims to resonate with consumers seeking trusted and effective skincare solutions.