Korean ‘Glass Skin’ Trend Making the World Crazy for K-Beauty Products

The article describes the growing popularity of Korean beauty products among international tourists, especially at Olive Young N in Seoul’s Seongsu neighborhood. Beauty enthusiasts, particularly from English-speaking countries, are keen to learn about South Korean skincare routines, such as the famous 10-step routine, and purchase a range of products from cleansers to sunscreen.

Korean skincare is appealing due to its high quality and affordability compared to Western markets. For instance, products like face masks and serums are both effective and affordable, making them popular overseas. The demand for Korean beauty products, especially in the US, has surged, leading to significant increases in overseas purchases.

Products such as Korean sunscreens are sought after for their hydrating properties, aligning with the increasing demand for anti-aging skincare among younger generations. The article also mentions how recent US tariffs on Korean products have prompted consumers to stockpile items like sunscreen.

Brands like Amorepacific’s Hanyul are entering the US market through retailers like Sephora to capitalize on this demand.