Makeup Expert Unveils Common Skincare Errors Made by Those Over 35 with Beauty Products

A 48-year-old makeup artist, Erica Taylor, shares common skincare mistakes made by those over 35. As IT Cosmetics’ Global Makeup Coach and an expert for L’Oréal Paris, Erica emphasizes the need to adapt beauty routines as skin changes with age. Key mistakes include not exfoliating or using face serums, and delaying makeup after skincare.

Erica advises:

1. Exfoliation and Hydration: Remove dead skin and hydrate to avoid textured makeup.
2. Serums: Use peptides and hyaluronic acid to maintain skin’s moisture and elasticity.
3. Immediate Makeup Application: Apply makeup right after skincare for better results.
4. Avoid Heavy Makeup: Thick eyeliner, excessive powder, and matte products can highlight skin texture.

She recommends brands like IT Cosmetics and L’Oreal for mature skin and suggests switching up products to keep skin responsive. Her playful techniques, such as "the apple will fall from the tree" for blush, aim to make makeup fun and approachable, encouraging mature women to embrace their beauty.