Martha Stewart Sets Her Sights on a New Frontier: Skin Care Industry Expansion

Martha Stewart has launched a new skincare line called Elm Biosciences in partnership with Dr. Dhaval Bhanusali, a dermatologist and biotech entrepreneur. The line introduces two products: the A3O Elemental Serum and the Inner Dose Daily Skin Supplement. Boasting rigorous testing and backed by 350 dermatologists, Elm is built on the concept of “intentional skincare for living well and aging well.” Launching September 17th, right after Stewart’s 84th birthday, the brand focuses on delivering radiant skin without the need for frequent dermatologist visits.