Mary Kay Inc. Tops Global Direct Selling in Skin Care and Cosmetics for Third Consecutive Year

Summary of Mary Kay’s Achievements and Recognition:

• Top Recognition: Mary Kay Inc. has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for the third consecutive year.

• Regional Accolades: The company has also secured top spots in various categories in Latin America and Mexico, like #1 Brand of Facial Make-Up and #1 Brand of Lip Products.

• Euromonitor International: Known for its rigorous evaluation process, Euromonitor provides leading global business intelligence and market analysis.

• CEO Statement: Ryan Rogers, CEO, celebrates this achievement as a testament to Mary Kay’s dedication to R&D, marketing, and the effectiveness of their Independent Beauty Consultants.

• Product Highlights: Popular products include TimeWise® skincare, Clinical Solutions® skincare, and the Mary Kay® Oil-Free Eye Makeup Remover, among others.

• Awards and Recognition: Mary Kay received 65 beauty awards globally in 2024 and was also ranked #11 in Women’s Wear Daily Beauty Inc.’s 2024 Top 100 Beauty Companies.

• Corporate Mission: With a strong focus on empowering women, Mary Kay promotes a business model that emphasizes performance, quality, and innovation, while also committing to environmental protection and social causes.

• Global Impact: The company operates in over 40 markets with a significant female representation in their R&D and marketing teams.

• Corporate History: Founded by Mary Kay Ash in 1963, the company aims to enrich women’s lives and foster opportunities for personal and professional growth.

For more information, visit their official website.