Melanin-Focused Beauty Brand Ami Colé Announces Closure

It seems that Ami Colé, a Black-owned beauty brand founded by Diarrha N’Diaye-Mbaye in 2021, is planning to close its operations. Despite successfully securing investments from major venture capital arms like L’Oréal’s Bold and retailing in Sephora, Ami Colé struggled to compete with larger corporate brands due to financial constraints. N’Diaye-Mbaye expressed gratitude towards supporters and reflected on the brand’s journey and mission to cater to melanin-rich skin. This closure is occurring amidst workforce reductions in other major beauty companies like Estée Lauder, Coty, and Shiseido, indicating broader industry challenges.