Olehenriksen Introduces Peach Glaze Line, Lip Care Collection

Olehenriksen is aiming to engage Gen Z with their new Peach Glaze collection. This series includes a Peach Glaze Glow Serum ($42), a facial mist ($35), and a limited-edition Pout Preserve Lip Treatment ($23). The products focus on brightening and hydrating the skin using ingredients like vitamin C, niacinamide, peach ferment, and peach water.

The brand seeks to make vitamin C more relatable for younger audiences, building on the success of its long-standing Truth franchise. While the original Truth Serum is popular with older Millennials, the Peach Glaze collection is designed to attract newer, younger consumers.

The Pout Preserve Lip Treatment, popular on TikTok, has already drawn significant Gen Z attention. With its expansion into new products, Olehenriksen has employed influencer marketing and product seeding strategies to promote the collection, hoping to establish the Peach Glaze Serum as a signature item, much like their Banana Bright Eye Cream.

The push to expand their reach is reflected in notable sales growth, with Olehenriksen reporting $500,000 in TikTok Shop sales and significant increases in overall Sephora sales. Through this new collection, Olehenriksen aims to redefine its identity with the younger demographic.