Paris Hilton Launches New Skincare Line Parívie

Paris Hilton has unveiled her new skincare brand, Parívie, which will be available starting May 7. This marks another venture in Hilton’s expansion into the beauty industry, following her collaboration with US marketing company Guthy-Renker to create 11:11 Beauty. Hilton describes Parívie as more than just a skincare line, emphasizing its reflection of her personal journey and beliefs in timeless beauty. The brand promises luxurious and innovative products. Hilton, also behind 11:11 Media, supports several causes through its non-profit arm, 11:11 Media Impact.