Pili Ani: The Mother-Daughter Brand Showcasing Filipino Beauty to the World
Pili oil, derived from the fruit of the pili tree indigenous to the Bicol region of the Philippines, is a promising ingredient in the beauty industry. Pili Ani, a brand founded by Rosalina Tan and Mary Jane Tan-Ong, utilizes this oil to create skincare products that highlight its antioxidant and moisturizing properties. Pili trees are renowned for their resilience, thriving in the challenging climate of Bicol, and offering not just pili oil but also elemi oil from the tree’s sap, which is known for firming and rejuvenating skin benefits.
Pili oil is rich in antioxidants, carotenoids, and fatty acids, making it effective for anti-aging and skin barrier support. Pili Ani combines pili and elemi oils to harness both oils’ unique properties, setting their products apart in the beauty market. The brand also emphasizes sustainability and community support, ensuring ethical harvesting techniques and reinvesting in local communities.
The brand is positioned to make a significant impact on the global beauty market, introducing consumers to unique Filipino botanicals while remaining committed to heritage and sustainability. Their product lineup, including the Ageless Concentrate with vitamin C and phyto-retinol, showcases their dedication to both innovation and tradition.

