Reome’s Approach to Pioneering the Next Era of Biotech Beauty

The article discusses the growing importance of biotech in the skincare industry, which is projected to reach significant market sizes by 2025 and beyond. Joanna Ellner, a former beauty editor and now a brand founder, emphasizes the concept of “longevity” in skincare, viewing it as a transformative approach rather than a fleeting trend. This shift in perspective reflects broader scientific discussions and innovations within the beauty sector. The full article is available for premium subscribers on the Cosmetics Business website.