Rhode Skin in Australia: Sephora Confirms Beauty Enthusiasts’ Concerns

Hailey Bieber’s makeup and skincare brand, Rhode, has recently launched in US Sephora stores, creating a buzz among beauty fans. However, Australian beauty enthusiasts will need to be patient, as Rhode Skin has no immediate plans to launch in Australia or New Zealand. A representative from Sephora Australia confirmed the delay to 9Honey.

Rhode Skin was acquired by e.l.f. Cosmetics for $1 billion and is set to enter the UK market next. Currently, the brand ships to the USA, Canada, UK, France, Germany, Ireland, Italy, and Spain, but not to Australia. Some Rhode products, like the viral Glazing Milk, can be found on Amazon Australia, though prices are significantly inflated compared to US prices.

Hailey Bieber founded Rhode in June 2022, and the brand has rapidly gained popularity in the American market. Despite e.l.f.’s global presence, the acquisition has yet to bring Rhode products to Australia, leaving local fans hopeful for a future launch.