Rihanna Discusses Body Care and Fenty Skin’s Ulta Launch

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Fenty Skin, one of Rihanna’s beauty brands, is expanding its U.S. retail presence by partnering with Ulta Beauty. This is the brand’s first retail partnership in the U.S. since its debut with Sephora. Rihanna emphasized the move aligns with her vision of “Beauty for All.”

Exclusively at Ulta, Fenty Skin is launching a body care range featuring two body washes, two bubble baths, three body mists (including a limited edition), a trio of minis, and a body mist duo. Prices vary from $20 for minis to $39 for full-sized products. The collection will be available online for Ulta loyalty members from Oct. 3 and in stores two days later.

Rihanna highlighted the importance of body care and noted the successful launch of other body care products like the Butta Drop Whipped Oil Body Cream. She also emphasized the growth in body care interest and the expanding market in this category. Additionally, Fenty Skin’s Hydra Vizor continues to be a bestseller, reflecting the importance of SPF in skin care.

The new products debut with scents such as “Hey, Bouquet,” “Vanilla Flowers,” and a limited edition “Green Raspberry.” The launch at Ulta supports a broader strategy to engage customers with diverse product offerings across different beauty categories.

Fenty Beauty, Rihanna’s makeup line, successfully launched at Ulta in 2022. With the inclusion of Fenty Skin, Ulta plans to promote the new collection extensively, aiming to connect Rihanna’s style and vision with their guests. The partnership aims to cater to growing consumer interest and demand in luxury body care products.