Science-Endorsed Luxury Skincare Brand Genaura Launches with £294 Levagen+ ‘Hero’ Serum

Today’s launch of Genaura introduces a new luxury skincare brand focused on combatting inflammation, a key factor in skin aging, acne, and eczema. The star ingredient of their debut serum is Levagen+, a form of palmitoylethanolamide (PEA). PEA, a natural fatty acid in the body, is recognized for its anti-inflammatory properties but decreases with age. Levagen+ is a patented, bioavailable form made by Gencor to improve absorption and efficacy.

Initially used in supplements, studies show Levagen+ offers relief for dry, red, and itchy skin when applied topically. This discovery led Gencor into the beauty market, setting their product apart from others that often prioritize marketing over scientific backing, as noted by Gencor’s Co-Founder, Ramasamy Venkatesh.