Shiseido Highlights Growing Significance of Fragrance in Skincare

In recent years, fragrances have become increasingly important to consumers, largely due to the rise of wellness and self-care, with particular attention to emotional and psychological benefits they offer, such as stress relief and confidence boosting. Shiseido has marked the 10th anniversary of its Ultimune Power Infusing Concentrate, a product introduced in 2014 and holding 252 beauty awards. This best-seller, updated thrice since its debut, is available in 88 countries and regions.

Yuko Fukukita, a Shiseido Scent Researcher, highlights that the formulation of Ultimune’s fragrance has evolved to meet changing consumer preferences while retaining its core characteristics. The latest fragrance features a transparent green floral base note with rose, muguet, pink pepper, and cardamom. Shiseido’s research is focused on fragrances that positively affect mental well-being, which is reflected in Ultimune’s calming and energizing scent aimed at enhancing relaxation and mood.

Crafting fragrances for skincare, unlike perfumes, requires subtlety to prevent overwhelming the senses or causing irritation. The fragrance concentration in skincare is lower than in perfumes to avoid interfering with the product’s efficacy. Despite the growing awareness of fragrance benefits, some consumers remain cautious regarding potential skin irritation, allergies, and sensitivities. Therefore, Shiseido emphasizes the importance of rigorous safety and stability testing to ensure non-irritating formulations.