Skin Care Advertisements Parody Sitcoms – 09/05/2025

The BAM Connection Launches Oxy’s "Zitcoms" Campaign

The BAM Connection, recently appointed by The Mentholatum Company, has unveiled a fresh campaign for Oxy, a renowned skincare brand. Coined "Zitcoms," the campaign aligns with the back-to-school season, leveraging both consumer and influencer-generated content to engage audiences.

Three Instagram spots have been released to showcase the campaign: spot 1, spot 2, and spot 3.

Chief Creative Officer Rob Baiocco emphasized the campaign’s focus on authenticity and relatability, noting its significance in today’s digital age where consumers seek personal connection with brands.

The BAM Connection will oversee strategy, social media, sampling, partnerships, and media for Oxy’s skincare line.