Southern California Moms Unite to Launch Gen Zalpha Skincare Line “Pour Tous”

A group of seven mothers from Southern California has launched Pour Tous, a skincare brand specifically designed for teens and tweens. The brand aims to fill the gap in the market by offering science-backed, cruelty-free skincare products suitable for the sensitive skin of young users. With a focus on meaningful, age-appropriate products, Pour Tous debuts with three main items: The Cleanser, The Serum Base, and The Moisturizer, along with three serum boosters for various skin concerns. The line was extensively tested by the founders’ own children to encourage healthy skincare habits and boost skin confidence. Products are safe for use from age eight and come in vivid, refillable packaging, priced between $15 and $26.