Survey Reveals Teens’ Preferences: Sephora, Jean Paul Gaultier, and CeraVe in High Demand

The article discusses the findings from Piper Sandler’s biannual “Taking Stock With Teens” survey, highlighting significant trends in teen beauty spending. According to the survey, there has been a notable increase in beauty spending among teens, with female teen beauty spending experiencing a 10% growth year-over-year. Among the beauty categories, fragrance spending showed the most significant growth, increasing by 22% among girls and 44% among boys. This surge in fragrance popularity is attributed to the rising interest in designer scents and products marketed through platforms like TikTok.

Jean Paul Gaultier was identified as the top fragrance brand among teen boys, while Bath & Body Works, Sol de Janeiro, and Victoria’s Secret were some of the favorite brands among teen girls. Additionally, the survey revealed shifts in retail preferences, with Sephora maintaining its lead as a favorite among female teens, while Amazon emerged as the top beauty shopping destination for teen boys.

The survey also highlighted leading brands in different categories, with Amika leading in hair care, E.l.f. Cosmetics in makeup, and CeraVe dominating the skin care segment among both teen boys and girls. The overall increase in beauty spending among teens is indicative of the growing influence of social media platforms and the rising interest in personal grooming among younger demographics.