Top Skin-Care Ingredients of 2025, According to a Report

In 2025, collagen has emerged as the most popular skin-care ingredient, surpassing even hyaluronic acid. According to Spate, a data-driven platform that analyzes consumer search trends, collagen received over 318,000 searches per month over the past year. It is widely sought for its anti-aging benefits, as it enhances skin elasticity and diminishes fine lines. Videos tagged with #collagen have also garnered substantial attention on TikTok, with nearly 77 million views.

Other trending ingredients include beef tallow, hypochlorous acid, and ketoconazole. Beef tallow has been noted for its potential to reduce acne, receiving over 17,000 searches a month and nearly 101 million TikTok views. Meanwhile, hypochlorous acid and ketoconazole are popular for their roles in barrier repair and reducing dandruff, respectively.

For more detailed insights, the full report is available on Spate’s website.