Trade Taxes on South Korean Goods Jeopardize U.S. ‘K-Beauty’ Surge

Amrita Bhasin, a 24-year-old, stocked up on Korean sheet masks upon learning they might face a new U.S. tariff. South Korea is seeking a trade deal to avoid a 25% duty on its exports, a move that echoes the boom in K-beauty products globally. Korean cosmetics have thrived in the U.S. market, surpassing even France in export value. The potential tariff has caused concern among retailers and consumers over price hikes and accessibility. Devotees like Bhasin plan to continue purchasing despite potential increases, citing the lack of reliable U.S. alternatives.