Unilever Closes Eco-Friendly Skincare Brand Ren

Unilever is closing its Ren Clean Skincare brand due to a mix of internal challenges and tough market conditions. Though no exact closing date is set, the shutdown is expected by the end of the third quarter. The decision follows a strategic review and a consultation period, during which Unilever couldn’t find a buyer for the brand. Ren, acquired in 2015, was known for its commitment to clean skincare and sustainability. However, as competition in the clean beauty sector intensifies, Unilever is focusing on its more profitable “power brands” and cutting costs by shedding noncore businesses.