Viral Lash Serum Brand Glow For It Expands Into Skincare Market

Viral lash serum brand, Glow For It, has expanded into skincare with the launch of their Restore Your Glow Cleansing Balm in July 2025. This marks a significant milestone during their fifth anniversary, complementing their popular Lash Growth Serum and Lash Focus Mascara. The cleansing balm came in response to consumer demand for an effective eye makeup remover, attracting new customers—one in three balm buyers are new to the brand. Founder Daisy Kelly highlighted the importance of skincare and the need for a product that effectively removes makeup while leaving the skin hydrated and glowing.