Yatsen Sees First-Quarter Surge in Results Driven by Eve Lom’s Skin Care Success

Yatsen, the owner of brands such as Eve Lom and Perfect Diary, reported a promising start to its 2025 financial year. The company’s net revenues for Q1 increased by 7.8% to RMB833.5 million (US$114.9 million) compared to the same quarter last year. This growth was driven by a 47.7% rise in the skin care division’s revenue, reaching RMB362.4 million (US$49.9 million), with brands like Eve Lom, Galénic, and DR.WU performing exceptionally well.

Despite a 9.9% decrease in the colour cosmetics sector, the demand for skincare products offset this decline. Yatsen’s strategic focus on new product development and brand building contributed to this success. The company also reduced its net loss by 95.5% to RMB5.6 million (US$0.8 million), down from RMB124.9 million in 2024.

Looking ahead, Yatsen raised its revenue outlook for Q2 2025, anticipating a year-over-year revenue increase of 2% to 12%. The company’s gross margin also improved to 79.1%, up from 77.7% in the previous year, supported by cash and short-term investments amounting to RMB1.28 billion.