Beauty Shoppers Turn to ChatGPT for Lipstick and SPF Advice

The impact of ChatGPT on beauty-related searches is notable. Despite Google still being the dominant search engine, ChatGPT has captured around 7% of the total search share, making up approximately 4.3% specifically in the beauty sector.

Key Insights:

• Makeup Searches: People most often turn to ChatGPT for makeup queries, specifically for products like foundation, lipstick, and concealer. For instance, ChatGPT accounts for 18.1% of foundation searches.

• Technique and Product Information: ChatGPT is a popular choice for technique-related inquiries. It captured over 41% of contouring-related searches, indicating its role as a source for makeup technique advice.

• Lipstick Inquiries: Popular searches include “dupes for Fenty Gloss Bomb Heat” and comparisons like “Kylie lip kit vs. Nyx Butter Gloss.”

• "Natural Look" Searches: Trending topics involve avoiding cakey makeup and understanding different finishes like dewy or matte.

• Skin Care: ChatGPT users are interested in products like sunscreen and toner, with toner inquiries having the highest ChatGPT search share at 17.4%.

Search Breakdown by Volume in August:

Makeup

1. Foundation
   • ChatGPT: 343,900 searches (18.1% share)
2. Lipstick
   • ChatGPT: 134,800 searches (14.4% share)
3. Concealer
   • ChatGPT: 132,600 searches (18.7% share)
4. Mascara
   • ChatGPT: 86,300 searches (6.5% share)
5. Eyeliner
   • ChatGPT: 73,800 searches (5.8% share)

Skin Care

1. Facial
   • ChatGPT: 189,600 searches (38.3% share)
2. Sunscreen
   • ChatGPT: 154,200 searches (7.1% share)
3. Scar
   • ChatGPT: 148,900 searches (7.1% share)
4. Pimple
   • ChatGPT: 124,300 searches (5.7% share)
5. Toner
   • ChatGPT: 115,400 searches (17.4% share)

This data underscores the growing role of ChatGPT as a resource for beauty enthusiasts seeking both product and technique information.