Selma Blair Introduces Debut Skincare Line with ESK

ESK, the Australian cosmeceutical brand co-founded by Dr. Ginni Mansberg and Daniel Rubinstein, has partnered with Selma Blair for their new product, Ultimate A Gold. This product is an enhanced version of their Ultimate A, featuring ingredients like retinol, niacinamide, lactic and glycolic acids, and 4-n-butylresorcinol. It’s designed to address melasma and pigmentation and launched for $100.

Blair, who discovered the brand through her aesthetician while dealing with inflammation due to multiple sclerosis, was impressed by ESK’s calming cleanser. She was initially skeptical about using active ingredients due to her skin sensitivity but found the product effective and non-irritating.

The creation of Ultimate A Gold evolved over 12 years, incorporating elements for barrier support and hyperpigmentation treatment. Rubinstein emphasized the importance of evidence-based formulations, acknowledging the gap in well-tolerated products for aging and hyperpigmentation.

Blair expressed interest in possibly co-creating more products in the future, noting changes in her skincare routine as she resumes work and makeup use.