Naturium Launches First Pop-up Event in L.A.

Naturium is launching its first pop-up tour, “Consistency Club on Tour,” starting in Venice, California, and continuing to Studio City and the Melrose Place Farmers Market. This event showcases their campaign “Every One, Every Where, Every Day” and highlights the importance of skincare consistency through interactive experiences. Founder Susan Yara emphasizes the brand’s L.A. roots and its mission to make effective skincare accessible. Acquired by E.l.f. Beauty in 2023, Naturium offers affordable, high-quality products, with pop-up features like skin consultations, product testing, and influencer appearances. The brand plans to expand further in the U.S. and globally, with a Sephora launch in Australia set for October.