ChatGPT Launches AI-Driven Native Checkout in US E-Commerce

OpenAI and Stripe’s partnership introduces Instant Checkout on ChatGPT, enabling US users to purchase products directly through chat, marking a significant shift towards AI-driven e-commerce. Initially allowing single-item purchases from US Etsy sellers and Shopify merchants like Glossier, the platform will soon support multi-item carts and expand to more merchants and regions.

This is a step forward in agentic commerce, transforming ChatGPT from a tool for finding products to one that facilitates direct purchases. For sellers, it offers access to a wider customer base while maintaining control over customer relationships and payments.

With 700 million weekly users of ChatGPT for tasks and shopping, the platform converts interactions into direct sales. This development is part of a broader industry shift where social media and AI-powered tools are becoming crucial for brand discovery, moving beyond traditional search engines like Google.

The concept of generative engine optimization (GEO) is emerging as the new SEO for the beauty industry, enabling brands to adapt to changing consumer behaviors and preferences. AI tools for personalized skincare advice, like those from Haut.AI, are gaining traction, providing personalized insights and recommendations to meet the needs of informed and proactive consumers.