Dermalogica Enlists TV Stars Erin and Sara Foster for Daily Microfoliant Campaign

Dermalogica has launched a new campaign featuring their Daily Microfoliant product, led by Erin and Sara Foster. Known for their work on the TV show “Barely Famous” and their candid approach to wellness, the Foster sisters were chosen for their relatability and personal connection to the brand through their mother. This move aims to add an authentic and accessible tone to Dermalogica’s marketing, aligning with the brand’s focus on “real skin and real results,” according to Becky Godlove, VP of US Marketing.