Beauty Industry Explores Deeper Transformations Beyond Surface-Level Changes

Massaging the Message: Beauty Industry Insights

The beauty industry experienced significant growth, with a 24.8% year-on-year increase in beauty-related content across major platforms, totaling 1.2 million pieces in May 2024. According to QuestMobile, broader beauty-related consumption reached 3.07 trillion yuan in 2023, expected to grow to 3.21 trillion yuan in 2024.

Shi Jue’s Approach

Shi Jue, from Hangzhou, has a decade of experience in medical aesthetics and previously founded two skin clinics. With her medical background, she aims to provide accurate skincare information to combat misinformation. Her insights highlight:

• The importance of understanding skin structure for anti-aging.
• IPL treatment as a versatile option for various ages and skin types.
• Tailoring treatments like Ultherapy for fuller faces and Thermage for thinner skin.

Shi emphasizes informed decision-making over trend-driven consumption.

Professional Insights and Future Trends

Su from Shanghai Ninth People’s Hospital advocates for balanced safety and professionalism in both public and private clinics. She stresses the importance of:

• Ensuring patients receive responsible care.
• Prioritizing transparency, education, and institutional support to combat "appearance anxiety."
• Encouraging patients to choose qualified doctors and reputable institutions.

Ultimately, the emphasis is on maintaining one’s best state rather than pursuing unattainable perfection.