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Amazon has extended its seasonal sale offerings with the Summer Beauty Event occurring from April 28 to May 11, 2025. This sale includes discounts on a wide range of beauty and wellness products, with both Prime and non-Prime members able to access up to 35% off on brands such as... Read More

Shark Beauty, a spinoff known for home tech, has expanded into the skincare market with the Shark CryoGlow mask. This device combines LED and infrared light with a unique cooling treatment. It was developed over 18 months and first launched in Mexico and the U.K., pending FDA clearance. Danielle Lessing,... Read More

Sephora has launched a new campaign, “Skin Obsessed,” to strengthen its position as a leading skincare destination. Directed by filmmaker Taika Waititi, the campaign includes two 30-second spots focusing on common consumer skincare challenges, such as complex routines and product searches. The initiative includes various media channels like connected TV,... Read More